| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-503-004 | GolfLogix: Measuring the Game of Golf | Gourville, John T. | Entrepreneurship | MARKETING MANAGEMENT AND CUSTOMER( 740 M3030 ) |
| 2 | HKU946 | Coca-Cola and Huiyuan (A): Antitrust Barriers to Buying Top Chinese Brands | Lin, Ping;Zhou, Wen;Chan, Penelope | General management | MARKETING MANAGEMENT AND CUSTOMER( 740 M3030 ) |
| 3 | 9-500-068 | Coca-Cola''s New Vending Machine (A): Pricing to Capture Value, or Not? | King, Charles;Narayandas, Das | Marketing | MARKETING MANAGEMENT AND CUSTOMER( 740 M3030 ) |
| 4 | 9-501-038 | TiVo | Wathieu, Luc;Zoglio, Michael | Marketing | MARKETING MANAGEMENT AND CUSTOMER( 740 M3030 ) |
| 5 | 9-505-024 | Sony EyeToy | Elberse, Anita;Moon, Youngme | Marketing | MARKETING MANAGEMENT AND CUSTOMER( 740 M3030 ) |
| 6 | 9-514-019 | Making stickK Stick: The Business of Behavioral Economics | John, Leslie K.;Norris, Michael;Norton, Michael I. | Marketing | MARKETING MANAGEMENT AND CUSTOMER( 740 M3030 ) |
| 7 | W26082 | Swiss Chocolate Challenge: SwissOne versus Toblerone | Fetscherin, Marc;Sibbitt, Camille | Marketing | MARKETING MANAGEMENT AND CUSTOMER( 740 M3030 ) |